Game Theory

I'm Itziar Calleja, and for over 20 years, I've lived in Rioja, Spain, in a charming village along the banks of the Ebro River. This picturesque setting, surrounded by vineyards, medieval castles, and the stunning Sierra Cantabria mountains, has provided the perfect backdrop for my extensive journey in the wine world.

My professional experience encompasses all facets of the industry—from winery operations and vineyard management to exports, marketing, and, notably, wine tourism. My extensive travels have allowed me to taste countless wines, attend international fairs, and visit numerous wineries, which has not only broadened my knowledge but also helped me build a network of valuable contacts. These experiences have equipped me with a deep understanding of the wine industry and its nuances.

Prior to immersing myself fully in the wine world, I honed my skills in the UK hospitality sector, where I specialized in guest accommodation and management. Rising to the role of General Manager over almost eight years, I developed a keen sense of empathy and flexibility in meeting diverse guest needs. This background enriches my approach to wine tourism, blending professional hospitality with a deep love and knowledge of wine.

With Wine's Moment, I offer a unique blend of professionalism and personalized service. Our wine tours in northern Spain are meticulously crafted to reflect both my expertise and the top-tier connections I've established. Each tour is designed to be engaging and enjoyable, ensuring that every wine tells its own captivating story.

My goal is to provide a memorable experience that combines professionalism with a touch of fun and flexibility, making every wine tour a delightful journey for curious travelers.